LAKE STREET - THE LAND OF 10,000 ENGAGEMENTS (ON SOCIAL)
WHAT A WONDERFUL “STREET”
THE PROBLEM: Lake Street has been through a lot. It’s been in the news for the wrong reasons, associated with damage, danger, and division. But that’s only one side of the story. Walk it today, and you’ll see vibrant murals, hear languages from all over the world, and smell some of the best food in the city. You’ll see immigrant families building businesses, artists painting their pride on brick walls, and neighbors showing up for each other.
THE OPPORTUNITY: Instead of pushing a safety message that might feel hollow or forced, reframe the conversation around the beauty of Lake Street’s food, art, and people.
THE SOLUTION: Original content series with 19 total videos that all say the same thing: Look closer. There is beauty here. There is community. There is resilience.
Taste of LAKE STREET
We visited local favorites like Pineda Tacos, Mama Safia’s Kitchen, and Logan’s Simply Fresh Burgers & Chicken, showcasing the food, culture, and the people behind the plates.
ART THAT’S AUTHENTIC
Our mural tour series highlighted local artists, giving viewers insight into the meaning and perspective behind the work.
ON-THE-STREET SAFETY
Misconceptions about safety? Let’s tackle them head-on.
We approached passersby on Lake Street for candid, honest conversations about how they feel in the neighborhood. From first impressions of newcomers to heartfelt compliments from lifelong residents, we captured real perspectives straight from the street.
THE CITY OF MINNEAPOLIS RESPONDED
Our videos resulted in almost 10,000 engagements on social! Comment sections were filled with people sharing their own anecdotes from visiting the area, and there was a resounding appreciation for the truth – “Thanks for sharing real stories.” The social content reach demonstrated the power of storytelling that embraces honesty, celebrates diversity, and makes people smile.
