THE MOST MINNESOTAN GOLF TOURNAMENT IN THE WORLD.

the northern swing

THE PROBLEM: The 3M Open had a unique challenge in that summer in Minnesota is a crowded space. They are competing against lake days, cabin trips, and a packed calendar of summer traditions. If attention is the commodity, what’s the currency?

THE OPPORTUNITY: There are 45 PGA tournaments around the world, but only one of them is in Minnesota.

Minnesotans are fiercely proud of what's theirs. If the 3M Open could start feeling like a Minnesota original, that pride becomes the marketing. The opportunity wasn't to sell golf. It was to make the tournament feel unmistakably, unapologetically Minnesotan.

THE SOLUTION: Since 2022, COOL STORY has been the 3M Open's official content partner, building an identity we call “The Northern Swing”: a content engine that runs the tournament through a Minnesota lens. Fun, local, and thoughtful, it turns players, fans, and the state itself into the story.

  • OVER 80 VIDEOS: Official content partner since 2022.

  • 303%: YTD growth in view rates

  • 1,000,000+ : Organic video views

“Cool story knocks it out of the park every single time.” - MIKE WELCH, TOURNAMENT DIRECTOR

The work

Players, Unscripted

GOLF CULTURE MEETS MN CULTURE

the fan experience

THE RESULT? ROAS FOR DAYS

good content is good for ticket sales.

ASK US IF JASON DAY LISTENS TO HIS OWN ASMR VIDEO TO FALL ASLEEP.

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