HOW TO STAND OUT IN A
HIGHLY REGULATED INDUSTRY
creativity meets compliance
THE PROBLEM: JNBA wanted to connect authentically with their community on social. The financial industry, however, is highly regulated. With the SEC ready to scrutinize every claim, most firms stick to playing it safe, or don't create content at all.
THE OPPORTUNITY: COOL STORY wanted to prove that following compliance doesn't mean you have to be boring. With the right strategy, you can be engaging and professional.
THE SOLUTION: An ecosystem of video content that brought personality to compliance. We created nearly 75 videos in one year, turning what most firms see as a limitation into their competitive advantage.
professional. consistent. human.
advocacy anthem
We transformed an internal core value into an Anthem.
Community Impact
We showed the firm’s commitment beyond client service.
CONTENT THAT CONNECTS
We created professional posts that followed compliance while being compelling.
COMPANY CULTURE
From holiday parties to everyday moments, we didn't just document, we crafted content that shows the heart of JNBA's team.
72 videos in one year. zero compromises.
